I woke up this morning to find out that Google had seriously altered the path of my weekend, two of my clients pages dropped in search. Man, why is it that Google has to play big brother? Google created a good system for ranking websites based upon numerous criterion, based upon meta info, page content, website architecture, links (both internal and external) and numerous other off site components. The problem is that smart people have figured out what Google does to rank websites, and they are exposing it. Now, instead of Google constantly working to improve its method, it has decided to simply become the enforcer of its territory. They invented numerous technologically advanced theories 10 years ago, and have basically become the fat cats and not continued to expand on their technology. There are numerous things they could do to improve their search results, but they are now a public company with billions of dollars in profit and are spending every resource possible to ensure that their profits and revenues continue to soar.

People involved in search engine optimization (aka SEO) are constantly watching, reading and sharing everything they figure out about search engine spiders, how they act, and what works and does not work. The internet (the vehicle in which Google has used to reach fame and fortune) is the ultimate tool for real time communication, the internet is what people involved in search engine optimization use to share insights and theory about search engine spiders, they post these thoughts and ideas across the net, on blogs, forums, wikis and email. Amazing how the internet (Google’s Playground) has become its biggest hurdle for future growth …funny how that works.