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Jul 02
Just a quick one here, I discovered a very cool new tool called SEOquake. This tool when placed in the hands of the right person very powerful, it can be used to examine a multitude of on site and off site SEO (search engine optimization) factors. I just discovered it, and it is fairly accurate and displays a lot of information required to get a quick snapshot or your current SEO. Have a look, well worth the 4 minutes it takes to install. Jul 02
It appears that webmasters are beginning to simply write off Yahoo. Recently Yahoo started to scan websites and display the results within the search results:
Yahoo has labeled this “searchscan” and this with the over active crawl of Yahoo’s slerp is beginning to annoy webmasters around the world. On a thread in webmasterworld there are discussions about slowing down Yahoo Slerp and banning it all together. Personally from an SEO standpoint, I am torn, traffic is traffic and even if Yahoo only gives you 10% of your traffic that is still good quality free traffic. Now the “gray hat” seo part of me, says block Yahoo Slerp, but not because of it’s over active crawl or because of its new site scan, but block it to stop your competitors from seeing what you’re doing with your link campaigns. Most software tools and competitors use Yahoo to check websites back link profiles. Your back links let your competitors have a clear picture as to what links you have, what links may be new and what links may be paid. Blocking Yahoo will eliminate the competition from seeing what links you have and what links may be new. If you want to block Yahoo Slerp here is where you can do it. If your heavy into link building in a highly competitive market, blocking Yahoo may be the answer to staying ahead of your competition. Jul 02
Until now websites created from Flash (Adobe Flash (previously called Shockwave Flash and Macromedia Flash) is a set of multimedia technologies developed and distributed by Adobe Systems and earlier by Macromedia. Since its introduction in 1996, Flash technology has become a popular method for adding animation and interactivity to web pages. Flash is commonly used to create animation, advertisements, various web page components, to integrate video into web pages, and, more recently, to develop rich internet websites). It was invisible to all search engine spiders. This meant that a beautifully created flash website could not be indexed beyond and meta information or simple text included on the website. Today Google and Yahoo announced that in partnership with Adobe they have the ability to index flash. This should come as a huge relief to high end web designers and site owners who have spent big bucks on beautiful flash websites. This technology has long been suppressed by the SEO (search engine optimization) community, because of this indexing problem. According to Google software engineers Ron Adler and Janis Stipins: Google can now: Index text content within Flash 1) This Flash text can be used for the snippet that appears beneath your link in Google search results. 2) Flash text will be used to compare with keywords used in Google searches. 3) Index able Flash content includes text within Flash buttons and menus. Index links with Flash 1) Links within Flash files can be followed by Google’s web crawler. Google cannot index non-textual Flash content 1) Google can’t index images within Flash files. 2) Google can’t index text that appears in Flash-based images. 3) Google will not generate anchor text for non-text, Flash-based links. Google is referring to this as the “Flash indexing algorithm” which is long overdue considering that flash has been around since 1996, and 12 years is not really the anticipated call to action that one would expect from 3 multi-billion dollar companies (Google, Yahoo and Microsoft). The SEO community does not recommend creating websites exclusively created by flash, but using it within your site should be just fine now. |
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