Link Building. Google, What is OK?

Link Building, My Thoughts No Comments »

I spent this evening reading about Link Building. The question is now, what is acceptable link building? The all mighty Google has recent issued warnings to us yet again. I know what used to be OK, but nowadays Google has said that any link that is paid is against Google’s guidelines and that Google plans on penalizing sellers and buyers of links.

ugh

I never quite understood penalizing buyers of links? Are you saying now, do not buy links for your website to rank well, buy bad links for your competitors sites so they get penalized? I think I may have to run an experiment on this :-P .

Well it seems now that the masses are kind of fed up with Google’s rules, and I have read in a very popular SEO (Search Engine Optimization) forum that based upon Google’s latest guidelines that nearly every single SEO (Search Engine Optimization) company on earth is now going to be considered black hat (black hat, a term used to describe SEO companies that do not 100% obey Google). Google does not want people “optimizing anything”, they do not want link building, they accept link baiting (although link baiting it now the equivalent of fishing in a pond with 8 BILLION other pieces bait, even if you have the best bait in the pond how is the fish to find you? Google. Can you answer this?) So tighten your drawers, Google is going to change the rules, yet again.

Many SEO experts have been discussing whether anything is really going to change, or if they are just going to scream longer and louder this time? The truth be told that most sharp link builders are always going to be 3-4 steps ahead of Google, and Google will never catch up to these guys. So why bother, all Google is doing is increasing the profitability of the really good link builders. Links are the glue that keep the internet as one, and without them, the internet would be 100’s of 1000’s little internets all completely separate, can never do away with links Google.

Most SEO’s now know that Google does not look fondly upon: links in footers and sidebars, labeling links as sponsored ads or sponsored links, so these old school techniques are now fruitless and hardly worth paying for.

So what Google has done is raise the bar, what we are all going to see is the price of great links going way UP! In recent history, you could get a nice bunch of PR4-5 links for say $35 per month, well I bet in the next 6 months a solid PR5 link is going to be $250 a month, why you ask? Because Google is making it much harder to build out links that are going to pass link juice and count towards your search engine ranking and placement. Google has been applying discounts to nearly all links, footer links, sidebar links, site wide links and any kind of link floating around your website is probably only worth about 25% of what it used to be worth, because Google has been discounting these types of links further and further.

Knowing this a multitude of options and opportunities for links in text have been born. Google views these links in text as a premeditated link. Of course people are all over this theory. There are Pay for Review sites now (where you post a review of a site or product and they include links back to your website), there are 4 versions of software that will index a website and turn any piece of text into a link and so on.

So the next step in Google trying to stay ahead of the link market is relevancy. Not your old standby, a couple of sentences on topic, now you will be required to have an entire page probably 400 words or greater on topic (and you better not even try to have more then 5-6 links per page) or Google will probably not count those links.

Google is driving the price of good, under the radar links UP, so you better forget about the old stand buy link brokers, where quantity was the ticket.  Now you better look for quality, as this is all that will matter, 1 super high quality link is going to be all you need to get vastly improved ranking in the near future.

Dedicated (C Class) IP Address and Linking

Link Building, Search Engine Optimization No Comments »

It has been documented that Google, among other search engines, adds value to domains that have static IP addresses. I suppose that Google must view the expenditure on a static IP address as a sign of how serious the webmaster or domain owners’ intentions are moving forward. It would make sense that spam sites would go through a great expense to get all of their autogenerated websites on separate IP address’s. This would also go hand and hand with the information about the length of domain registration and age of domain having significant influence on your search results.

You may have heard of people in the link building world discussing C Class IP adddress. This is the 3 block of numbers in an IP address which is usually the one that remains static when assigning IP address to multiple domains on one server.

Example: An IP consist of 4 parts AAA.BBB.CCC.xxx – the first part is called A-class, the second part B-class and the third part C-class. So any IP under the last part will be in the same C-class. So for example:

111.222.333.1 and 111.222.333.2 are in the same C-class but
111.222.332.1 and 111.222.333.1 are in two different C-classes

Most small hosts manage very few C Class IP addresses. The search engines have discovered in the past link builders whom had multiple sites on the same C class IP linking to one another.  Google has since devalued or removed any value from links from the same C class IP addresses. They have also reduced the ability of multiple sites on one IP to pass link juice to any other website.

Until recently hosts did not care about keeping sites on dedicated C class IP’s. Recently you have seen a rise on SEO (search engine optimization) hosting services. These are people who have figured this C class IP address formula out and are offering the ability to have lots of C class IP addresses.

The real deal in SEO tools

Link Building, Search Engine Optimization No Comments »

OK I thought I should circle the wagons on the webmaster tools, and show you something that will compensate for the short comings of all search engines webmaster tools, the software is called SEOAdministrator.

This has some very good tools. Best of all it will easily run ranking reports for your site, stores the reports and shows you updates each and every time you run it. This lets you watch your search engine rankings rise and (hopefully not) fall, it also shows you how many places each way. It works with nearly all major search engines and as long as your searches do not get too extensive, it runs smoothly without the use of proxies etc. It offers the ability to export reports, and an unlimited amount of URL’s and search terms.

The software does have lots of other functions/services like: link analysis, site index tools, link exchange tools, among other things.

I use this exclusively, I have tried most other software packages out there, and this seems to be the most reliable of them all.