MSN, while lacking on its webmaster tools, has recently added some new tools in their MSN adcenter labs.

These are free tools, which are just fantastic!

If you looking to optimize your website, for particular keywords, or looking to micro manage your PPC ads; the tool for detecting commercial intent tool rocks. This basically displays the typical intent of the searcher (based upon their search query) and the probability of the user to actually buy. You can also use this tool to query URL’s or domains to see what the typical visitor’s action or reaction is going to be based upon statisics.

They also have a Keyword forecast tool, which will offer you details of internet search volume on daily and monthly bases, the search trends and the demographics of the searches. They offer this in multiple views, as detailed as one could possibly want (this is quite unusual for MSN or Microsoft).

The tools they are offering for free are second to none, everything: Text ad writing recommendations, keyword group detection, search funnels, product classification, even a tool for keyword extraction and keyword price estimation coming soon.

MSN has also created powerful new tool with API capabilities called the Keyword Services Platform. This information is so valuable to managing your e-commerce business, I am just starting to dig into this, but it has real promise.

I cannot recommend these tools highly enough, get in there and dig for the gold nuggets you need for your business’s future success.

Microsoft has outdone themselves with this tool and not even the master of the net Google has yet to create such useful tools, nonetheless making them free.